CASE STUDY : READY-TO-WEAR

J AND JOY

J&JOY creates ready-to-wear clothing inspired by destinations around the world, aiming to provide moments of escape in everyday life.

During the Covid-19 crisis, J&JOY commissioned ASC Digital to develop their marketplace sales channel. Shortly after, our expertise was recognized with the management of their digital marketing being entrusted to us.

Problem

During the COVID-19 crisis and faced with the decline in physical retail, J&JOY sought to offset the decrease in revenue through its online sales.

Approach

Nous avons intégré un mix de Marketplaces pour augmenter rapidement le chiffre d'affaires. Ensuite, nous avons communiqué le rebranding via Meta et Google Ads.

Challenge

The brand experienced a meteoric success with its colorful polo shirts. Ten years later, the fashion trend has faded, and the brand must reinvent itself to secure its future.

Results

Today, J&JOY is LIVE on 9 Marketplaces across 3 different countries, attracting new customers while building a new image.


+35%
marketplace revenue €
9
marketplaces onboarded
10,8%
ERS total
+45%
international growth

PIERRE HAMBLENNE'S TESTIMONY

CEO OF J AND JOY

Your digital activity is about to take off.

Contact us by phone or email and receive a response within 24 hours.

Contact us