CASE STUDY : MONO-PRODUCT

Beau-fils

Recently launched on the market, Beau-fils offers a bold range of technical shirts. Wrinkle-free, stain-resistant, breathable, recycled, ... The perfect shirt is born.

Beau-fils entrusted ASC with the complete development of its digital marketing, aiming to acquire and retain an online customer base.

Problem

In its launch phase, Beau-fils was seeking a partner to build its digital presence and reputation from scratch.

Approach

ASC Digital first took the time to understand Beau-fils. Then, we developed a communication strategy based on testing to find the winning formula.

Challenge

Despite some leads, defining Beau-fils' target audience and the right communication approach remained a challenge.

Results

Today, Beau-fils is deploying targeted advertising on Meta and Google Ads. The brand is attracting new customers and starting to make a name for itself.


+175%
traffic
45%
sponsored sales
85%
new customers
18%
ERS (ROAS : 5,37)

Your digital activity is about to take off

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